Discover Everything of Barbie, From Fashion to Collectibles!
Discover Barbie’s World of Adventure and Style
From space to the runway, Barbie proves there’s no limit to what you can achieve.

A World of Imagination
Barbie has inspired generations to dream big and reach for the stars. Whether as an astronaut, a scientist, or a fashion icon, Barbie continues to celebrate ambition and creativity.
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New Barbie Releases
Get the inside scoop on the latest Barbie dolls hitting the shelves. Whether you’re into vintage-inspired classics, bold new looks, or collector’s editions, we’ll keep you informed about fresh and fabulous in Barbie’s lineup.

Upcoming Movies
Ready for another adventure with Barbie? From magical kingdoms to thrilling escapades, her movies spark the imagination. Watch trailers, discover behind-the-scenes secrets, and mark your calendar for the big releases.

Exclusive Events
Whether it’s a pop-up Barbie experience, an online party, or a once-in-a-lifetime convention, Barbie events are where fans come together to celebrate their love for the world’s most iconic doll. Find out when and where these take .place
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Exploring 60’s Barbie: The Decade That Defined an Icon

Discover Fun Facts About Barbie!
Did you know? Barbie’s full name is Barbara Millicent Roberts, named after the daughter of the creators.
Barbie made her debut on March 9, 1959, at the New York Toy Fair, wearing her iconic black-and-white striped swimsuit.
More than 1 billion Barbie dolls have been sold worldwide since her launch, making her one of the best-selling toys in history.
From astronaut to zoologist, Barbie has held over 200 careers, inspiring kids to dream big.
Barbie is about more than just dolls. It’s about friendship, creativity, and making memories that last a lifetime.